I don’t often wear perfume, but when I was introduced to Noyz (pronounced ‘noise’), a fragrance brand created by entrepreneur Shaun Neff, the branding expert […]
The 10 Biggest Fragrance Trends for Summer 2025
Refined Gourmands Gourmands are practically always in, but this summer they are evolving. “Once known for their rich, dessert-like sweetness, they’re now showing up in […]
9 Y2K Scents That Still Hold Up
In my early teens, I fell in love with a fragrance for the first time. I had, of course, stolen spritzes from my mom’s stash […]
The 16 Best Victoria’s Secret Perfumes
Most will associate Victoria’s Secret with underwear or cute pajamas, but the brand also has a huge fragrance presence. Fun fact: Victoria’s Secret Bombshell Eau […]
Sabrina Carpenter Just Dropped a “Flirty” Cherry Perfume
No, Sabrina Carpenter’s new perfume is not “Espresso” flavored (but fingers crossed that the next one is). However, the singer’s latest beauty venture is inspired […]
Beautycounter’s New Fragrance Is Like Summer In a Bottle
I’m a summer girl through and through. I feel most myself in a sundress, crave days at the beach, and regain my will to live […]
Vacation’s New Fragrance Will Have You Ready for Hotel Happy Hour
To know Vacation is to love Vacation—and no, I’m not talking about a foreign excursion. Those who love the cult-favorite suncare brand swear by all […]
Perfumers Share Their Top Tips
Wearing a fragrance is a form of self-expression, and finding your signature scent can boost your confidence in a way that’s noticeable to yourself and […]
LoveShackFancy Enters the Beauty Game With Three Dreamy Fragrances
Ever since designer Rebecca Hessel Cohen created LoveShackFancy ten years ago, fashion lovers have fallen head over heels for the brand’s vintage-inspired, unapologetically feminine designs […]
9 Nostalgic Y2K Fragrances That Still Hold Up for Our Editors
Key Takeaways From butterfly clips to Lisa Frank-inspired manicures, the Y2K resurgence is still going strong. In light of the trend, our millennial beauty editors […]