I don’t often wear perfume, but when I was introduced to Noyz (pronounced ‘noise’), a fragrance brand created by entrepreneur Shaun Neff, the branding expert […]
Kylie Jenner’s Cosmic Perfume Is a Nod to Kris Jenner
When you think of Kylie Cosmetics, the brand’s infamous lip kits instantly come to mind. They’re what launched the brand into an instant, viral, success—creating […]
We Finally Have Details on Beyoncé’s Highly-Anticipated New Fragrance
Despite what seems like a never-ending amount of celebrity beauty brands, there is one notable megastar who has yet to try her hand at the […]
12 Best Colognes for Men We Tested and Love in 2024
Whether you’re heading to work, getting ready for a date, or dressing up for a special occasion, spritzing on cologne is comparable to sealing the […]
The Best Fragrances of 2025
This year was all about aroma. Whether you were building out your fragrance wardrobe for the first time, experimenting with avant-garde notes, or indulging in […]
DedCool’s Milk Layering + Enhancer Fragrance Makes Everything Smell Better
One thing’s certain about the beauty industry right now: We’re in the midst of a fragrance boom. With new products going viral on TikTok daily […]
2024’s Biggest Fragrance Trends, According to Experts
The fragrance trends of 2023 truly ran the gamut. The summer, for example, was all about rain scents and desert gourmands. The fall ushered in […]
Rihanna Reveals What Success and Falling in Love Smells Like
Fragrance Wardrobe Your perfume isn’t just how you smell—it’s how you feel when you get dressed in the morning, for a night out, for a boardroom meeting. […]
Taylor Swift’s Favorite Fragrance Smells So Good It’ll Haunt Your Ex
Taylor Swift might be very open to sharing her emotions and experiences through her songwriting, but one thing she won’t do? Reveal her signature scent. […]
How to Make Your Own Signature Perfume With Essential Oils
We love the poetic romanticism of a signature scent—a fragrance that’s entirely evocative of your very essence. But, despite what most mass-market perfumers would have […]