Guava Girl summer this, Dolphin Girl summer that. Don’t get me wrong… I’m all in on the trends (I even bought an anklet this weekend!). […]
The 16 Best Victoria’s Secret Perfumes
Most will associate Victoria’s Secret with underwear or cute pajamas, but the brand also has a huge fragrance presence. Fun fact: Victoria’s Secret Bombshell Eau […]
I Love Snif Fragrances—Its Newest Launch ‘Me’ Is a Game Changer
As someone who tests beauty products for a living, I find it incredibly rare for a product to become a mainstay in my everyday routine—especially […]
2024’s Biggest Fragrance Trends, According to Experts
The fragrance trends of 2023 truly ran the gamut. The summer, for example, was all about rain scents and desert gourmands. The fall ushered in […]
How to Make Your Own Signature Perfume With Essential Oils
We love the poetic romanticism of a signature scent—a fragrance that’s entirely evocative of your very essence. But, despite what most mass-market perfumers would have […]
10 Scents To Make You Smell More Seductive
Any perfumer will tell you that scent is utterly personal. After all, myriad factors—from skin’s pH to memories and emotions—affect the way you smell scent […]
Storm Reid Shares Her Signature Warm Vanilla Summer Fragrance
The One Thing Our series The One Thing is a Sparknotes version of the products, rituals, and moments your favorite celebrities and influencers swear by—their go-tos, must-haves, […]
Merit’s First-Ever Fragrance Feels Like Your Favorite Pair of Jeans
Think about the pieces in your wardrobe you wear the most: faded vintage Levi’s that fit you perfectly, a soft cotton sweatshirt from the thrift […]
Snif’s Swede Tooth Makes Me Smell Like Swedish Candy
The amount of comfort I get from candy should quite frankly be psychoanalyzed. I pay attention to sugar-focused news and always know when a new […]
DedCool’s Milk Layering + Enhancer Fragrance Makes Everything Smell Better
One thing’s certain about the beauty industry right now: We’re in the midst of a fragrance boom. With new products going viral on TikTok daily […]